STUDIO TALK

iPhoneArtAdministrator
Member since 16.05.10

LA Mobile Arts Festival Takes Off !

What: LA Mobile Arts Festival 2012
When: August 18 - 26, 2012
Where: Santa Monica Art Studios
3026 Airport Avenue

Santa Monica, CA 90405

iPhoneography will soon reach another milestone: LA Mobile Arts Festival 2012, hosted by yours truly, iPhoneArt.com. This signature event will be Santa Monica Art Studios' first-ever mobile arts festival. Nine days of mobile artistry from the heart of the West Coast's contemporary art scene.

Santa Monica Art Studios is a major mecca for contemporary art and design in the Los Angeles area. This vast, historic airplane hangar was converted to a modern-day artists'€™ colony in 2003. Under its soaring roofline, artists of every persuasion come to share, create, and sell their works in studio and exhibition spaces. And soar.

Now it's our turn!

LA Mobile Arts Festival 2012 is iPhoneArt's own special fusion of art and technology. We have secured Arena 1 at MSAS - 2,400 sq. ft. of prime exhibition space that shows off cutting edge artworks from curators across the globe. Here, early aviation pioneers once roamed the hanger. What better place to champion today's passionate iPhoneographers as our underground movement takes off worldwide. What better city than Los Angeles - home to a panoply of world class visual effects and digital artists, and to Silicone Beach, a new hub for iPhoneography and mobile art related tech developers.

LA Mobile Arts Festival is not just another pictures-on-a-wall gallery. Here's what to expect:

• Collaborative, interactive mobile art installations
• On-site iPrints Store for exhibiting artists, available online and around the globe for the duration of the show
• Opportunities for iPhoneArtists to work with us mounting original mobile art concepts in printing, sound and video-based works, sculptural and performance art pieces.
• A chance for all iPhoneArt members to think outside the boundaries of this exploding art form.

Don't be left hanging! Find our how to submit your work on our LA-MAF website at: www.iphoneart.com/la-maf/

The images on our site pages advertising the event were selected from those of you who placed in the 2011 IPA Mobile Art Grant, so take a look and see if your image made one of our pages.

Want to jump right in?
Lets kick it off with our first artistic challenge:

THEME: Pioneering the mobile arts. Based on LA Mobile Arts Festival venue: a historic airplane hanger.

CHALLENGE: Create aviation-based and pioneer-related posters or imagery to promote LA Mobile Arts Festival 2012. Take a look at the poster representing this group for reference.

CRITERIA:
• Relevance to SMAS as an historic airplane hangar-turned-contemporary arts community
• Imaginative visualization of the term "mobile art" as it takes off worldwide
• Success in capturing potential sponsor/participants interest in this pioneering art form

RULES
1. Research and download old historic, public domain imagery of early aviation pioneers. Think Write Brothers. Think flying machine contraptions. Anything that might metaphorically evoke the "mobile arts" and the idea of a pioneer. The flickr commons is a great place to find historic public domain images. Here are a couple of links to get you started:
http://www.flickr.com/search/?q=flying&w=commons&page=2

http://www.flickr.com/search/?w=commons&q=aviation%2C+pilot&m=text

We can also send you a packet of imagery to get you going if you like, just send an email to lamaf@iphoneart.com, subject line: aviation imagery request

2. App away, creating images that relate to our "€œpioneering mobile artist"€ theme

3.Add text based on our own sample poster (see above link) —or submit images only and leave it to us to create the text.

4. iPhoneArt.com will review all submissions and select those suitable for collaboration.

We retain the right to use any image entered for the sole purpose of publicizing LA Mobile Arts Festival 2012. Submitted images may be used online and in print media. As the creator, your name will appear on reproductions of the work online, in print, or at the festival. If an artist's poster is used in full and selected to sell at the LA Mobile Art Festival, the artist will receive 80% of all profits. If we incorporate your image into our own design, with your consent, the profits will be shared 50/50.

Submit your ideas to the LA-MAF: iPhoneo-Graphic group here:
http://www.iphoneart.com/groups/410

So save the date. Participate. Create. Innovate. Plan to attend.
It's all for you!